ORIGINALLY POSTED ON LSHOMPOLE.COM

Podtrac's Measurement service provides third-party measurement data not available anywhere else and is free to most publishers.

Podtrac Measurement works by redirecting your podcast traffic through a Podtrac server which collects and analyzes information about the download request and then sends it on to where your media file is hosted. The redirect is instantaneous and does not affect delivery of your file.

Seems that Squarespace decided to make some changes to how their system handles podcasts, particularly external linking for podcast tracking. Now I know some of you are having some issues with the media basically showing up empty after following the Podtrac instructions. I had this too and I contacted Robert @ Podtrac who solved all of those issues for me. So here goes. Hope this helps you too.